Contractor Email Marketing System
November 18th, 2011 // 3:27 pm @ contractormktg
“In business, time is money,” which is one of the more realistic observations when it comes to the life of a contractor and his team.
How much of your time (or your contractor marketing and advertising team’s time) is spent dealing with repetitive tasks, or even worse, NOT dealing with repetitive tasks that is in reality hurting your profits?
For example, how much of your time is spent answering the same types of questions regarding your products and services, over and over again?
On the other side of the coin, how often are you following up with interested prospects, or past customers and clients, regarding upcoming promotions and marketing events?
If time is money…where is your time being spent?
Speaking of spending, are you currently spending money on various different contractor marketing and advertising resources such as flyers, and newspaper advertising, to inform your target market about what is going on with your contracting business?
If you are using such channels to spread your message, then the following strategy will not only free up a lot more time for your business, but will also put a ton more money back into your pocket at the same time.
The secret? Electronic mail (e-Mail) marketing!
What makes e-Mail such a powerful and effective resource for your contractor marketing arsenal?
Well, you will be able to AUTOMATE a lot of your repetitive, and often time consuming, customer-related tasks.
Taking into consideration that most of your prospects and customers check their e-mail multiple times a day, and the fact that most mobile devices being sold these days come with the ability to send and receive e-mail, it just makes sense that if you aren’t already using e-mail to communicate in your marketing funnel, that you start as soon as possible.
So how can you use e-mail marketing to your advantage?
1) You can build a list of interested leads and prospects, then use specialized software to automatically send pre-made marketing and advertising messages to that list at pre-determined, pre-scheduled times.
2) You’ll be able to create a support system, centered around your website, that can respond to requests for information AUTOMATICALLY, with frequent questions you receive stored in a database to be added later.
3) You can send out important company updates, or upcoming promotions, to your list of e-mail addresses, and actually see who opens those emails and who clicked on the promotional web links inside. This way, you can measure how effective and appealing your contractor marketing and advertising promotions are to your client base.
This is just the beginning, as there are literally dozens of other ideas that can make you money at practically NO ADDITIONAL EXPENSE!
There’s also no need to be concerned about “spamming” your prospects and customers, as you give them the option to click a link in each e-mail that would stop them from receiving further emails…so you actually end up with a list of BUYERS instead of just tire kickers who waste your time.
Now, can you see how powerful and effective the results could be for your business? Don’t delay, put email marketing to use asap!
Category : Blog